I'M LOVIN' IT!
"So the expectations are in, and if Scott manages to style/chic-en up his fun way of seeing fashion he might as well earn himself an “enfent-terrible” title, adding to the one given to Mr.Franco Moschino himself back in the 1980s. All we have to do is wait and see.."
..and it was a couple of days ago that what I wrote about Jeremy Scott's appointment over at Moshino on www.into-the-fashion.com made sense and my expectations finally got flesh and bones and walked the Milanese passerella in an all American way.
Who better to marry the craziness and "bling-bling" essance of the Sicilian femme of the 80s with some much needed US-brought humor, underlining consumerism today, thirty years after the founder's ironic creations that questioned a hypocritical, show-off society in a decade that who you appeared to be was more important from who you really were.
Now Scott kept the in-your-face Moschino logos in place, and brought some food megabrands inhouse. Since the logo-ism from Wang's Parental Advisory sweater to Jacob's Coca-Cola one is getting bigger and bigger, who better to represent this movement than world's favorite fast food colusus McDonalds? Besides what a McCheese burger and Moschino have in common apart from both being extremely irresistible, is a huge M that of course Scott took advantage of to the fullest. Then some less wearable snack choices ranging from pop-corn and cream crackers to chocolate bars and dairy products and for the main course some lavish quilted ensembles in an all-80s skirt-suit formula with gold chain detailing. Speaking of a look-at-me while looking-at-me debut collection.
Whether you liked it or not, all press was present, and all press spoke and still speaks of a show that brought back the fun and energy that Italian fashion was once famous for, all that by an Adidas-raised, American designer that has certainly raised the bar high.