The Saint Laurent tribe is too cool for school, again.
Since the once called "french house of couture" moved its headquarters uptown, in indie-rocking Los Angeles, the campaigns had to follow course. And Mr.Slimane strikes back with another campaign for spring/summer 2014 for which he calls upon the usual "I don't care" essence of the Saint Laurent customer in an ever traded-up way. This time instead of his musical muses, modeling is done by a triplet of rebel-way, self-conceit youthtakers. Natalie, Nastya & Jeff. Shot of course by Hedi Slimane.