The 5 minutes' Giseles.

It's old news really that Gisele is the new face for H&M's fall/winter 2013-14 campaign as she was spotted modeling for the Swedish high-street colossus a few months ago. And now the first pictures arrived and a lot of buzz is happening throughout the web. But instead of talking about how gorgeous she looks and how the sweater is so back I am here to question, once again, the whole fast fashion invasion to the high end world of vogue.

It is to be mentioned, early on, that Gisele, who totally resurrected her 90s allure the past season, is also the new face of Chanel's "Beige" campaign. I do not intend to report on her on-growing earnings but to only pose this question:

How come and the Chanel costumer matches the one of H&M's, so that the same model, a quite well-known to be exact, poses as an ideal representative costumer for both?

They say money makes the world go round, and it really does. Money has maisons like Versace, Comme Des Garcons, & Maison Martin Margiela design for a fast fashion chain, and it has Lana Del Rey, Beyonce and Gisele pose for its campaigns. Money has it's own ways to Paris Fashion Week as well. Money knows how to make do and mend. And for as long as money is the motivation, depletion of what was someday pure luxury will mount to oblivion. The privilege of wearing something real, original, sounds passe. Leather is for the non-environmentalists. Spending a lot of money on quality clothing seems pointless. But of course. Gisele puts that 20 bucks jacket on. For 5 minutes maybe and back to her Chanel outfit, but still. Who doesn't want to be Gisele for 5 minutes?